![]() “It is a perfect backdrop to bring to life the key elements of the new game, Candy Crush Soda Saga - Soda, Candy Bears, color, magic, and lots of fun! We hope our players are as entertained by it as they are by our games.” “New York is such a great setting to celebrate the launch of Candy Crush Soda Saga,” said Alex Dale, chief marketing officer at King, in a statement. ![]() Molly Sims, an actress who’s also an avid Candy Crush Saga fan, also took part in the festivities. In addition various New Yorkers with candy helmets, along with a soda-drenched taxi, a Candy-based hotdog cart, and others in costumes roamed the streets in New York. ![]() The company celebrated the launch of the game with celebrity events in both New York and London, including a parade down Broadway in Manhattan with 20 giant Candy Bear floats and waves of purple soda, according to VentureBeat. King Digital’s latest game Candy Crush Soda Saga is certainly making waves on the mobile front, and the publisher isn’t holding back when it comes to providing it with, ahem, sweet promotion.
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